With an aim to provide a unique identity to brand ‘Khadi’ in domestic as well as international markets, President Pranab Mukherjee has launched ‘Khadi Mark’, which would indicate the quality and genuineness of a product.
“It is a key step to lend Khadi the unique identity it richly deserves. This will provide a distinct identity for positioning and brand building in domestic and international textile markets,” Mr. Mukherjee said after the launch here.
He added that the initiative will help to fully realise the growth potential of the khadi sector. The sector is presently pegged at Rs. 1,000 crore in terms of revenues, of which about Rs. 125 crore comes from exports. Additionally, it employs around 10.45 lakh khadi artisans, with nearly seventy per cent being women.
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