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Saturday, September 07, 2013

Rural spending rises 35.7% during 2010-12: NSSO

Despite a sharp slowdown in the economy which led to an increase in unemployment, India's consumption story remained intact, the latest data on households' consumer expenditure in 2011-12 conducted by the National Sample Survey Organisation (NSSO) revealed.

In fact, the average rural monthly per capital expenditure went up by 35.7% in the two year period between 2009-10 and 2011-12. Of the total expenditure, rural households spent less than half on food items, suggesting rise in wages.
The average monthly per capita expenditure during 2011-12 stood at around 1,430 for rural India, a 35.7% increase compared to the 2009-10 survey and 2,630 for urban India, a 32% jump. The average urban monthly per capita expenditure was 84% higher than rural areas.
The share of expenditure on food declined substantially from 53.6% to 48.6% in rural areas and from 40.7% to 38.5% in the urban areas. The faster rise in share of non-food expenditure in rural areas suggest a rise in wages. The rural wages went up from 231.59 a day in 2009-10 to 299 a day in 2011-12, a 29% increase.
This could again be explained by the rural urban migration, as semi-skilled or unskilled workers in the urban areas would send home higher wages back home, an analyst said.
"As MGNREGA has led to increase in wages, people in rural areas are spending more on non food items", said Madan Sabnavis, chief economist, CARE Ratings.
Urban wages went up to 450 a day from 354.95, according to the 68th round of the NSSO survey. The monthly per capita expenditure on food totaled 756 against 1,121 in the urban areas.
Within food, the share of protein based items went up in the consumption basket. The share of milk and milk products went up from 8.6% in 2009-10 to 9.1%. Among non-food items, the share of durable goods in the consumption basket of rural areas went up from 4.8% to 6.1%.

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